To create a modern logo for a new dental business.
The logo needed to express the business as dental, with a subtle nod to cosmetic dentistry.
Our client was clear on the type of colour to be used in the logo design. The client also wanted the overall logo shape to be circular. The logo was required to convey the brand as professional, reliable and with a strong identity. This was important, as the business is planning to expand in the future. The logo also needs to work across different types of media, including clothing.
A number of printed items are in the process of being designed in preparation for business expansion.