Project Description
Brief
Diverse was asked to carry out some technical work on artwork supplied by Bulova’s U.S.A. office, this included resizing. The objective was to ensure that Bulova’s advertising was spot on for large format printing and electronic displays. The advertising display campaign included shopping malls, jewellery shops, roadside billboards, as well as the London Underground.
Result
A highly visible and effective marketing campaign. Over a measured 6 week period, Bulova website traffic attracted 150%+ new visitors and viewings of Bulova’s CURV video were in excess of 270,000 on YouTube.
