*Two Sides publishes its widest-ranging research to date.
An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.
Topics covered were: consumer preferences, reading habits, trust in news, digital overload, advertising preferences, and the drive to digital-only communications.
Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.
Some of the key findings from the global survey include:
- 72% prefer reading printed books and magazines
- 60% read a printed newspaper at least once a week
- 76% think fake news is a worrying trend
- 69% believe it is important to ‘switch off’ from electronic devices and enjoy print more
- 58% don’t trust many of the ads they see online
- 77% believe they should not be charged for paper bills and statements
*Two Sides is a respected industry forum representing the Graphic Communications Supply Chain