We are constantly amazed why people put up with cheap and nasty business cards. What does a cheap business card say about your company?
Your business card should be considered as a primary marketing tool to be handed out at every available opportunity.
It is cost effective advertising. No one objects to being offered your business card. It is likely to be kept by most recipients and is easy to carry around.
In other words, it is an ideal promotional device and can convey so much about you, your company and your products. However, this is only true if it is well designed and printed on quality paper.
In my next post, I shall cover the essential things you should include on your business card.
